London, United Kingdom
Five themes will define Digital Media Europe 2015:
1. Media for Millennials - Attract and build a business around a younger demographic
2. Programmatic Advertising - Keep premium pricing. And stay safe from market fraud
3. Data Strategy - Let's make data actionable
4. Media Measurement - The cross-media tracking dilemma: a time spent coalition?
5. Video - Strategies to create (ad friendly) quality content